What books on Dr Stan's account, English vs Chinese, and the 20 ads built from it. Answer the four decisions, then approve, request changes or reject each ad. Saved for everyone on this link. Nothing is made or sent to Meta from here.
One tap each. Use the notes card at the bottom for anything that needs words.
The 6 statics, made 18 Oct in the approved house look, with Dr Stanley's real photo where he appears and the ® logo placed from file. Tap a picture for the full-size PNG. Approve, request changes or reject each one.
For option A: the clinic films these, about 30–45 seconds each. Every spoken line passed the same compliance check as the pictures.
Jev scores each idea as written: promise 0–4 (4 = carries proven booking elements, aimed at the likeliest booker) and risk 0–4 (4 = certain Meta rejection). Controls passed: an off-topic ad scored promise 0.0 and the old 晨勃 hook scored risk 4.0.
Keeps the winner's structure and changes one element, so we learn which part does the work.
Each traces to the booked chats or the brand research. Two weaker ideas were scored and dropped (“还记得以前那个自己吗？” and “来看男科，不是认输”, both 1.9).
Bookings = chats the clinic labelled booked, matched by phone to the ad that started the chat (118 of 142, 5 May – 15 Oct). RM per booking uses 30 Jun – 16 Oct, when every booking can be traced.
| Ad | Bookings | RM / booking | First line | Angle | Speaks to | Emotion → result | Now |
|---|---|---|---|---|---|---|---|
| Morning-Wood reel CN · Reel | 24 | RM335 | 你有多久没有晨勃了？半年？一年？还是更久？ How long since your last morning erection? | Morning signal = early blood-vessel and heart warning | The man himself, ignoring a quiet change | Fear for his heart → relief: a 20-minute check | Rejected |
| 12周 CN · Static | 15 | RM481 | 12周 · 不是一辈子吃药 12 weeks, not pills for life | Time cost: a short course vs a lifetime routine | The pill user, facing a routine for life | Frustration → hope: a course with an end | Rejected 13 Oct |
| Rent vs repair EN · Reel | 13 | RM263 | Pills work four hours, then you go back every single time… | Temporary fix → fix the root (renting vs owning) | The pill user, tired of the routine and cost | Frustration → relief: one course of 6 sessions | Live |
| 一次完成修复 CN · Static | 11 | RM391 | 1颗 → 2-3颗 → 仪器 One pill, then two or three, then the device | Temporary fix → fix the root (needing more over time) | The pill user, needing more each time | Worry → hope | Rejected |
| 不靠药的方法 CN · Static | 10 | RM513 | 怕蓝色小药丸的副作用？看看不靠药的方法。 Worried about pill side effects? A way without pills. | Side-effect worry → a drug-free option | The man on pills or thinking about them | Worry → relief | Live (one copy rejected) |
| No needles EN · Reel | 6 | RM623 | Scared this involves a needle down there? Relax… opens on a clenched fist | Remove the fear of the procedure | The man afraid of needles or surgery | Fear → relief: non-invasive, private | Live |
| 一次修好 CN · Reel | 5 | RM853 | 那颗小药丸是不是越吃越没力了？ Is the pill working less and less? | Temporary fix → fix the root | The pill user, noticing it fade | Worry → hope | Live |
| Wife sent the link (review card) CN · Static | 4 | RM778 | 老婆发了Dr Stan的link给我……后悔没有早点来 My wife sent me the link… wish I'd come sooner | Partner as context, told by the man | The man whose wife noticed first | Embarrassment → relief | Rejected |
| 越吃越多 CN · Reel | 3 | RM651 | 以前一粒就够，现在两粒还是不够 One pill used to be enough; now two isn't | Temporary fix → fix the root | The pill user | Worry → hope | Rejected / paused |
| Not your age EN · Reel | 2 | RM328 | If you can't stay hard anymore and you're telling yourself it's just age… | Not age, blood vessels | The man who blames his age | Indignation → hope | Live |
| 不吃药不打针不开刀 CN · Static | 2 | RM776 | 不吃药、不打针、不开刀，你只要躺着20分钟 No pills, no needles, no surgery: lie down 20 minutes | Remove the fear of the procedure | The man afraid of the procedure | Fear → relief | Live |
| 帮他开口 (wife) CN · Reel | 2 | RM437 | 你先生那方面不行……是你替他来问的，对吗？ Is it you asking for him? | Partner / wife | The wife | Empathy → relief | Rejected |
| Blood-vessel static EN · Static | 2 | RM892 | ED is a blood vessel problem. Not an age problem. | Not age, blood vessels | The man who blames his age | Curiosity → hope | Live |
12 of 15 booking reels do it, with 60 of the 63 reel bookings. Toned-down remakes with mood openers got 1 booking each, with chats at RM31 against RM12.
The morning signal as an early blood-vessel warning (26 reel bookings) and the temporary fix vs fixing the root (23 reel bookings plus 36 on the three big statics).
The real ED1000 and/or Dr Stanley are on 11 of 17 statics that booked, and on 0 of 8 statics that got chats but no bookings.
The banana scale, the hose, the couple in bed and the hardness bars got the cheapest chats and no bookings.
In the same ad set, 12周 booked 15 at RM459; the vessel diagram spent RM1,267 and booked 0.
The two biggest bookers end with Dr Stanley's own ask (“a 20-minute check”, “WhatsApp me, I'll book you in”) and no credentials block.
One ad set (CN-Main-Proven – Copy) produced 64 of the 118 bookings, so where an ad runs matters as much as what it says.
| Segment | Tested | Hits | Bookings | RM / booking | Bookings / 100 chats | Read |
|---|---|---|---|---|---|---|
| Chinese | 40 | 17 (42%) | 85 | RM619 | 3.34 | 3/4 of bookings; chats book about twice as often |
| English | 13 | 9 (69%) | 27 | RM514 | 1.45 | cheaper per booking, smaller audience |
| Chinese reels | 18 | 9 (50%) | 39 | RM598 | 2.91 | works |
| Chinese statics | 22 | 8 (36%) | 46 | RM637 | 3.81 | works; most bookings in the last 30 days |
| English reels | 5 | 5 (100%) | 21 | RM362 | 2.19 | best on the account |
| English statics | 8 | 4 (50%) | 6 | RM1,045 | 0.67 | cheap chats that rarely book |
Every creative with RM100+ spend, 30 Jun – 16 Oct, WABA ads. A hit = at least one booking.
1 of 207 booked chats came from a wife. “She booked it for him.” got 60 chats and 0 bookings.
Median stated age 67; they ask whether they can still be treated at their age. Dr Stanley has treated men in their 70s. Ads never name other conditions: Dr Stan treats ED only.
14% of bookers ask which doctor or want Dr Stanley himself, against 3% of non-bookers.
24% of non-booked chats ask only the price. Writers with early ejaculation alone rarely book.
Chinese ads in CN-Main-Proven – Copy (64 of 118 bookings came from there); English ads in EN-Aug-Batch-2026-08. Budgets unchanged unless you change them.
Wave 1: the 6 statics and 5 scene-led reels. Wave 2: the 9 doctor-led reels once the footage is in.
A booking costs about RM594 today, so each ad gets about RM600 before it is judged: cut at RM300 if its chats cost twice its segment and no booking, stop at RM900 with none, more budget at 2+ bookings for RM450 or less.
Bookings from the clinic's booked label joined to each ad, re-run weekly. Not Meta's chat count.
Prepared by Zennith for Dr Stan · R Clinic. Sources: Meta read-only pull 16 Oct 2026, Chatwoot booked-label join 16 Oct, decodes of 15 booking reels and 26 statics, 508 WhatsApp chats.